Christmas Marketing Tips For Small Businesses

Take this opportunity to get a little closer to your audience and show them some personal attention  whilst at the same time capitalising on the seasonal opportunity.

There’s a range of personalised products and small gifts that you can send your customers from fridge magnets, mugs, pens, paper weights - the list goes on. Having your logo on it also acts a ‘conspicuous advertisement’, which means no tax if the product is worth under £50. Alternatively, you can send them a sample for a product or service that they have expressed interest in, but not yet bought.

It’s always exciting receiving funny or creative christmas cards! So why not design one using your brand identity and send out to your customers as a way of saying thanks. Small gestures can go along way and cards are always a hassle free way of sending something simple yet effective to get a message across.

Research the market and see what other businesses are offering over the festive period - whether it's a special discount code, offering promotional items or having a month long sale you can entice your customers in by running an offer that’s in tune with the season.

According to digital media market research house eMarketer, 32% of consumers would be interested in deals from trusted daily deal websites, whereas only 6% would be interested in deals hosted on a social media website. With many apps like Groupon and Wowcher that offer these services your business could run a seasonal deal and attract new customers.

 Show your appreciation to your loyal customers by offering them a unique and special gift. Whether it's a more personalised product or service that’s tailored to their preferences, or a special deal that’s exclusive to them - these perks can go a long way when retaining loyalty and ensuring great recommendations.

Even more than Christmas, the January Sales are among the most anticipated event in the retail calendar. But you don’t have to be in retail to capitalise. Don’t underestimate the power of a ‘SALE’ sign. Know your audience and select a meaningful discount - think about what they are most likely to go for in the new year and target those offer and deals accordingly. This will provide them will great value and in turn more revenue in sales for you.

Let us know in the comments section of any Christmas marketing tips that you employ into your business or brand over the festive period!